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Some lenses aren’t built for a system—they’re the reason the system exists. The NIKKOR Z 58mm f/0.95 S Noct boasts all the classic appeal of the legendary Nikon F-Mount Noct. And all the freedom of a revolutionary optical design. Its ultra-wide aperture and exceptional sharpness offer thrilling new capabilities. Nikon Z was built for this.
The RF lens that sets new standards in photographic performance, delivering supreme sharpness, extra creative control and a low-light performance that’s simply remarkable.
Optimised for the remarkable light-gathering capability of Nikon Z mirrorless cameras, this bright full-frame lens brings new levels of depth and detail to a classic focal length. You get unwavering autofocus and exceptional aesthetic control. Create your best work yet in the space where artistry meets precision.
A sleek and versatile normal-length prime, the GF 63mm f/2.8 R WR from Fujifilm is a 50mm equivalent lens for the G-mount GFX camera system. Its 10 elements, eight groups optical design incorporates one extra-low dispersion element to reduce chromatic aberrations and color fringing for improved clarity and color accuracy throughout the aperture range.
TWO YEAR WARRANTY! With its incredible f/1.2 maximum aperture, the super fast EF 50mm f/1.2L USM is a consummate low-light performer. A lens that allows fine creative control over focusing and depth of field.
Nikon has taken the time to unveil a new piece of high-end glass. Paying homage to a lens discontinued 15 long years ago, Nikon is bringing back the 58mm prime lens, this time with an f/1.4 aperture.
A hybrid lens made for stills and video, this 50mm prime – with a fast f/1.4 aperture, super-sharp optics and helpful filmmaking features – makes an inspired choice for portraits, video and creative storytelling.
It's all about speed with the FUJIFILM XF 50mm f/1.0 R WR; a portrait-length prime lens featuring an impressive and unique f/1.0 maximum aperture. This bright design benefits working in low-light conditions and, especially coupled with the short tele focal length, also affords immense control over depth of field for isolating subject matter with selective...
Designed for the bokeh enthusiast, Fujifilm's XF 56mm f/1.2 R APD Lens features a unique optical design, prime portrait-length perspective, and fast f/1.2 maximum aperture to benefit creating shallow depth of field imagery.
Characterized by its especially slim design, the GF 50mm f/3.5 R LM WR Lens from FUJIFILM is a compact 40mm-equivalent prime designed for the medium format G-mount GFX camera system. Its sleek profile makes it ideal for walkaround and everyday shooting and completes a truly portable medium format system.
The Fujifilm XF 56mm f/1.2 R Lens is a prime portrait-length lens that provides a 35mm-equivalent focal length of 85mm when used with Fujifilm APS-C-sized mirrorless digital cameras. A bright f/1.2 maximum aperture greatly benefits selective focus control and also aids in shooting in low-light conditions.
Striking close-ups. Gorgeous portraits. Brilliant street shots. This compact and lightweight Z series 50 mm full-frame Micro lens brings out the beauty in even the most ordinary subjects. You can shoot true macro images where small subjects and details are captured at a 1:1 life-size ratio, or you can use it for everyday photography.
Capture natural perspectives with a new sense of freedom! With its fast f/1.4 aperture, swift autofocus, smooth bokeh, and superb low-light performance, this 50mm full-frame prime lens lets your creativity thrive.
The iconic go-to lens, totally reimagined. 50mm prime. An icon. Visionary perspective. Versatile focus depth. Capable of delivering striking, decisive images in nearly any light. Ideal for all manner of videos. The definition of a "go to" lens.
A sleek short telephoto prime for FUJIFILM X-series mirrorless cameras, the black XF 50mm f/2 R WR offers a 76mm equivalent focal length to suit a variety of applications, including portraiture and still lifes.
50mm wide-aperture standard lens with high-quality optics and Nikon’s exclusive Silent Wave Motor (SWM) for whisper-quiet operation. Features a large maximum aperture of f/1.4 that ensures a bright viewfinder image, and is ideal for low-light shooting situations or when a shallow depth of field is desired.
Standard, 40mm DX-format macro lens. Ideal for getting really close to subjects, it offers a fast maximum aperture of f/2.8 and 1:1 reproduction ratio.
Explore your creativity and expand your photography skills with this remarkably compact and affordable prime lens that delivers more than you thought possible.
Bright f/2 standard prime lens Want your subjects to act naturally? This affordable 40 mm full-frame mirrorless lens is sharp, fast, and small enough to wield discreetly. From vlog to vibrant snapshot, you’ll get great results even in low light.
Remarkably lightweight and compact 50mm standard lens. Boasts a fast maximum aperture of f/1.8 that is ideal for low-light situations or when shallow depth of field is required, and contributes to a bright viewfinder image.
TWO YEAR WARRANTY! The compact and lightweight EF 50mm f/1.8 II standard lens delivers image quality that belies its price.
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