Built in Macro Lite Technology
This EF-M series lens comes with two built-in, controllable, LED (Macro Lite). This feature provides extra illumination in front of the lens to remove unnecessary shadows, which can often be cast by you and your equipment when shooting macro photography.
At the touch of a button, you can toggle the Macro Lite between left and right side illumination, to find the right balance and achieve stunning, stylistic imagery that you wouldn’t be able to create by any other means. An ideal choice for when you want to capture close-up shots of flowers and food, as well as small objects with intricate details like jewellery.
Clever barrel design
So you can make the most of all available light, EF-M 28mm f/3.5 Macro IS STM is designed with a converging lens barrel, to minimise the shadow caused by the lens itself. This also provides surface contact points for steady shooting, so the lens can be used at a steep angle of 53 degrees from the surface on which the object is placed. The combination of the contact points and the use of the Macro Lite (when needed), allows you to capture detailed macro shots.
Get closer than ever before
The EF-M 28mm f/3.5 Macro IS STM has a true magnification ratio of 1:1, meaning the object you are shooting appears life size in your image. When you want to explore and magnify the finer details of your subject, you can engage Super Macro mode. With outstanding 1.2x magnification, you can enlarge your subject beyond life-size. Taking into consideration the crop factor of the EOS M’s APS-C sized sensor, which results in a 35mm equivalent shooting magnification of 1.92x, so users can capture incredibly fine details like natural veins in plants, or the detailed construction of jewellery. Also in Super Macro mode, you can get incredibly close (working distance of 13 mm) allowing you to explore tiny objects.
Pick up the finer details in motion
Create amazing close ups by combining the macro capabilities of the EF-M 28mm f/3.5 Macro IS STM with EOS M's video functionality.
Easy to carry
When on the move, the EF-M 28mm f/3.5 Macro IS STM's compact design, makes it perfect for documenting your day-to-day adventures. With precision optics and a lightweight (130 g), collapsible body, the EF-M 28mm f/3.5 Macro IS STM is ideal for everyday photography, as well as macro. While the inclusion of UD and aspherical lens elements, means that there’s no need to compromise image quality with this lens.
Pin sharp images
Angular shake is much more pronounced in macro photography; because of this macro photography usually requires a steady tripod. However, the Hybrid Image Stabilizer in EF-M 28mm f/3.5 Macro IS STM is specifically designed to help minimize both angular and shift camera shake. Giving you more flexibility to respond to your subject if it moves or changes position, ensuring crisp images when shooting macro subjects.
Create much more than macro
With features that are designed specifically for macro photography, this lens is also flexible enough for everyday photography uses. With a wide aperture of f/3.5 and a 35mm equivalent focal length of approx. 44.8mm (due to mirrorless cameras having cropped sensors), you can shoot with a natural angle of view and perspective for a variety of snapshots.
This day-to-day lens is also great for portrait photography, especially with the combination of Hybrid Image Stabilizer and the wide 7 bladed circular aperture. You can easily achieve portrait shots that draw the eye to focus on the detail you want, with the subject separated from a background that is beautifully smooth. You can even use Macro Lite to add a spark to your subject’s eyes.
Smooth, steady movies
The near-silent STM (stepping motor) technology in the EF-M 28mm f/3.5 Macro IS STM helps you to create high quality movies by delivering steady and quiet continuous focusing. This allows you to capture only the ambient sounds without the noise of a focusing motor.