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The RF lens that sets new standards in photographic performance, delivering supreme sharpness, extra creative control and a low-light performance that’s simply remarkable.
This 50mm F1.2 G Master prime lens is a creator’s dream, with an F1.2 maximum aperture that not only allows shooting in a wider range of lighting conditions, but also provides an extraordinary combination of high resolution, luscious G Master bokeh, and blazing autofocus. It is also remarkably compact and lightweight, for new creative freedom.
A sleek and versatile normal-length prime, the GF 63mm f/2.8 R WR from Fujifilm is a 50mm equivalent lens for the G-mount GFX camera system. Its 10 elements, eight groups optical design incorporates one extra-low dispersion element to reduce chromatic aberrations and color fringing for improved clarity and color accuracy throughout the aperture range.
TWO YEAR WARRANTY! With its incredible f/1.2 maximum aperture, the super fast EF 50mm f/1.2L USM is a consummate low-light performer. A lens that allows fine creative control over focusing and depth of field.
A hybrid lens made for stills and video, this 50mm prime – with a fast f/1.4 aperture, super-sharp optics and helpful filmmaking features – makes an inspired choice for portraits, video and creative storytelling.
It's all about speed with the FUJIFILM XF 50mm f/1.0 R WR; a portrait-length prime lens featuring an impressive and unique f/1.0 maximum aperture. This bright design benefits working in low-light conditions and, especially coupled with the short tele focal length, also affords immense control over depth of field for isolating subject matter with selective...
Designed for the bokeh enthusiast, Fujifilm's XF 56mm f/1.2 R APD Lens features a unique optical design, prime portrait-length perspective, and fast f/1.2 maximum aperture to benefit creating shallow depth of field imagery.
Characterized by its especially slim design, the GF 50mm f/3.5 R LM WR Lens from FUJIFILM is a compact 40mm-equivalent prime designed for the medium format G-mount GFX camera system. Its sleek profile makes it ideal for walkaround and everyday shooting and completes a truly portable medium format system.
This high-performance ZEISS® 50mm prime lens features a large F1.4 maximum aperture as well as spectacular contrast and resolution throughout every image. The large aperture makes it easier to shoot in low light and, in combination with an 11-blade aperture design, can produce gorgeous bokeh. Other benefits include fast, precise focus and versatile...
The Fujifilm XF 56mm f/1.2 R Lens is a prime portrait-length lens that provides a 35mm-equivalent focal length of 85mm when used with Fujifilm APS-C-sized mirrorless digital cameras. A bright f/1.2 maximum aperture greatly benefits selective focus control and also aids in shooting in low-light conditions.
Compact, superbly-built standard prime lens. This standard prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with superb build quality and intuitive operability. Easily carried anywhere and any time, it's ideal for snap-shooting both portraits and views around town. The fast, precise and quiet AF is ideal for...
This standard prime lens with a 55 mm focal length and large F1.8 maximum aperture offers stunning ZEISS Sonnar contrast and resolution for full-frame E-mount bodies. It can also create gorgeous background bokeh to set off your subject when needed. The big, bright maximum aperture means you can shoot handheld in low-light conditions while still getting...
Compact, superbly-built standard prime lens. This standard prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with superb build quality and intuitive operability. It's the ideal lens for shooting casual portraits. The fast, precise and quiet AF is ideal for shooting both stills and movies, ensuring capture of...
This versatile 50 mm "normal" macro prime lens for full-frame sensors is ideal for everyday photography as well as capturing impressive 1:1 macro images. You can get as close as 6.3" from the subject while the normal angle of view makes it possible to include background elements for added creative freedom. Controls and operation are optimized for easy,...
A sleek short telephoto prime for FUJIFILM X-series mirrorless cameras, the black XF 50mm f/2 R WR offers a 76mm equivalent focal length to suit a variety of applications, including portraiture and still lifes.
Perfect for portraiture and a range of other subjects, the F1.8 maximum aperture and optical image stabilization provide impressive picture quality, even in low light.
Explore your creativity and expand your photography skills with this remarkably compact and affordable prime lens that delivers more than you thought possible.
TWO YEAR WARRANTY! The compact and lightweight EF 50mm f/1.8 II standard lens delivers image quality that belies its price.
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