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The overwhelming speed performance of the α9, which changed the game in sports and news photography, is now reborn with additional enhancements that boost professional workflow productivity.
The α7R V features a new dedicated AI processing unit for improved subject recognition and remarkable still image quality resolution.
Capture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.
With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.
Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the black Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.
With an Exmor R CMOS sensor, BIONZ XR image processing engine, and enhanced AI subject recognition and tracking, the α6700 is a next-generation compact APS-C model that offers extraordinary performance for both stills and movies.
The α6600 packs in the features, to deliver what you need for just about any situation you encounter – fast AF, steady image stabilisation and stunning image quality, a high-capacity battery and serious 4K HDR (HLG) movie shooting.
Despite its compact size and light weight, the α6400 delivers speedy performance and a range of features you'd expect from a full-frame model. Whether you're taking still shots or movies, creative compositions or everyday selfie shots, you'll enjoy beautiful images that you'll want to share, on the go.
Capture special moments and portraits to remember and share. Thanks to stunning image quality and speed based on technology developed for our full-frame models, you can leave the hard work to the camera. The α6100 ensures you'll never miss an instant.
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