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A sleek and versatile normal-length prime, the GF 63mm f/2.8 R WR from Fujifilm is a 50mm equivalent lens for the G-mount GFX camera system. Its 10 elements, eight groups optical design incorporates one extra-low dispersion element to reduce chromatic aberrations and color fringing for improved clarity and color accuracy throughout the aperture range.
It's all about speed with the FUJIFILM XF 50mm f/1.0 R WR; a portrait-length prime lens featuring an impressive and unique f/1.0 maximum aperture. This bright design benefits working in low-light conditions and, especially coupled with the short tele focal length, also affords immense control over depth of field for isolating subject matter with selective...
Designed for the bokeh enthusiast, Fujifilm's XF 56mm f/1.2 R APD Lens features a unique optical design, prime portrait-length perspective, and fast f/1.2 maximum aperture to benefit creating shallow depth of field imagery.
Enjoy a big picture of the tiny world: the ZEISS Milvus 2/50M can even transport you to the cosmos mirrored in a small drop of water. As a macro lens, it is the perfect solution for the close range. Used as a standard lens, it portrays the world in all its natural perspectives.
This focal length is the ideal tool for imaging real-life situations – whether it is the hustle and bustle of a busy road, the intimacy of a portrait or the wonders of nature. It is always in quest of those real and unadulterated perspectives. The ZEISS Milvus 1.4/50 is a versatile focal length that meets even the highest standards.
Characterized by its especially slim design, the GF 50mm f/3.5 R LM WR Lens from FUJIFILM is a compact 40mm-equivalent prime designed for the medium format G-mount GFX camera system. Its sleek profile makes it ideal for walkaround and everyday shooting and completes a truly portable medium format system.
The Fujifilm XF 56mm f/1.2 R Lens is a prime portrait-length lens that provides a 35mm-equivalent focal length of 85mm when used with Fujifilm APS-C-sized mirrorless digital cameras. A bright f/1.2 maximum aperture greatly benefits selective focus control and also aids in shooting in low-light conditions.
With its exceptional image performance up to a scale of 1:1, this macro lens is the ideal choice for extreme close ups. But it also comes into its own when shooting portraits or panoramas as a light tele-lens.
Our compact standard lens for full frame Sony α7 cameras. Revel in the exceptional feel of precise manual focus, giving you unparalleled creative freedom at your fingertips.
FUJIFILM XF 18-135mm f/3.5-5.6 R LM OIS WR is a versatile 27-206mm-equivalent zoom, covering wide-angle to medium telephoto fields of view. Well-suited for travel and walkaround shooting, the expansive reach of this lens is further complemented by a sophisticated optical design, which uses ED and aspherical elements, to produce high color accuracy,...
Facial expressions and features convey an individual’s character. A sparkle in the eye, fine wrinkles and shades of color can tell a whole life story. With its versatile standard focal length, the ZEISS Planar T* 1,4/50 knows exactly how to express character: natural, illuminated and rich in contrast.
The new Tokina AT-X 165 PRO DX makes an excellent standard lens giving the digital photographer the equivalent of a 24-75mm lens in terms of film. From the nature enthusiast to the portrait artist to photojournalist, everyone will be able to appreciate the AT-X 165’s bright F/2.8 constant aperture.
A sleek short telephoto prime for FUJIFILM X-series mirrorless cameras, the black XF 50mm f/2 R WR offers a 76mm equivalent focal length to suit a variety of applications, including portraiture and still lifes.
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